Launch Programme

The marketing spend set aside each year by Xperience is used for a whole range of larger scale marketing activities across the country. Most Estate Agency branches are very skilled at marketing themselves within their own locality be that through local newspaper adverts, leaflets or a whole range of other activities. Typically though, they are not able to properly promote themselves on a larger scale to a regional or even national audience and this is where the marketing spend is invaluable.

All areas to be funded from the central spend are agreed by franchisees and are in projects that they feel would most benefit their brand. Just some of the areas that have been paid for by Xperience in recent years are:

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• Yellow Pages campaigns
• Sponsorship at Bristol Shoguns rugby club
• Many perimeter boards at football clubs across the country
• Local radio campaigns
• Bus advertising
• On line web site promotion through Yell.com
• Promotional literature design and printing
• Subsidy of membership to Rightmove.co.uk
• Monthly adverts in the Evening Standard
• Group membership of The Mayfair Office
• Entertainment days out for franchisees and clients
• Charity tie-ins
• Brand stationery ordered and tracked online via our secure system
• Promotional brand material
• Many other forms of media advertising